the Stuart McElrath Company
since 1994

SMC will gather the customers existing information and then work with the customer to design a complete web presence using our development server for testing before publishing to the internet.
SMC | Web Services
  Overview Web Hosting Web Services Print Design
Your website is the first impression a potential customer receives concerning your company, its products and services. You need this first impression to portray your company's identity at its best. The Internet has become your main communication tool for what you offer to the entire world and we know that a poorly designed website is worse than not having a website at all. Our web design capabilities will give you the keys to optimize your company's image and adapt it seamlessly to the Internet. SMC can provide the following web design services:
  Information – SMC will meet with the customer to gather the necessary information to build the website. This will include the purpose of the site, the goal of creating the web site, who the target audience is and the type of content that will be on the site. Relevant materials, such as photographs and brochures, will be gathered for inclusion on the website.

Planning – SMC will develop a sitemap with logical divisions of information and relevant sub categories. Technologies such as multimedia, interactive forms and ecommerce will be reviewed for inclusion in the website.

Design – SMC will provide design examples of the proposed website’s pages, such as home, content, legal, contact, etc. for the customers review. We work with design tools such as Adobe Creative Suit, Dreamweaver, Microsoft Expression and Autodesk Product Design Suite to create the artwork and layout of the website.

Development – SMC will take the concept examples and implement them in the actual code used by webservers and browsers. CSS (Cascading Style Sheets) will be developed to insure uniformity and allow for quick changes to the look and feel of the website. Interactive elements, such as contact forms, animations or ecommerce shopping carts, will be implemented as needed.

Testing – SMC will test the website with different browsers to insure that the website looks and operates the same in each. SMC will host the customer’s development web site on its own servers. This will allow the customer access to their website during the development phase so they can review the content and follow the site’s progress.

Maintenance – Once published, a website must be maintained. Content on a web site must be changed on a regular basis if visitors are to return to your site. Also, a steady stream of updates to a web site insures that it will have the highest possible ranking in web search engines. SMC will work with the customer to develop the appropriate maintenance program.

Hosting – During the design phase, SMC will host the customer’s development website on its own servers. This development site will also be available for maintenance update reviews on an ongoing basis. SMC will work with the customer's existing web hosting service or help them find a suitable hosting company if this is their first wesite.